![]() This fact itself forced me to write about it. But in my opinion not only mobile app developers but also the consumer base should know about it. Look, if you don’t know about it yet, then don’t worry, there is a huge amount of people are not familiar with the concept. They launched a new service called, Google Play Instant – right into the feels! It lets users try an app or game without having to download it. Hence, Google played a pretty nifty move. ![]() I mean it could be anything, if it is not instant, we simply don’t want it. ![]() Remember the times when you want to try a new app and you almost download it but then don’t? The reason could be anything either it could be shrinking space in the phone memory or humongous size of app or game, or meteor shower. Commitment Anxiety! A quite fancy but justifiable term for our hesitation to try new apps.
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